What she has observed is over these years is that casting is about more than just having an eye for great talent. It’s about truly understanding the client’s vision and then digging deep to find people who create a bridge between the brand and the audience. It’s about relationships—with agents, talent, filmmakers and agencies. And it’s about service: being able to react quickly to the client’s changing needs without ever cutting corners.
As change is always good Emma is always looking for something interesting to get her teeth stuck into so there is no project too big or small.